A decade of experience, a lifetime of passion. Dustin Chan is not just the Founder and General Manager of New Imagination DMC China; he is the driving force behind a new vision for travel in his homeland.
A graduate of École hôtelière de Lausanne, Dustin transformed his academic excellence in hospitality into a mission to redefine the destination management landscape in China. For over ten years, he has meticulously honed his craft, building an unparalleled network of local resources and a deep, operational understanding of what it takes to deliver exceptional experiences.
Nestled in Langyuan Vintage's creative heart, we fuse 5,000 years of heritage with 21st-century dynamism. Our multilingual team crafts immersive journeys—from Great Wall glamping to 798 Art Zone explorations—where dynasties meet disruptors. Experience China's soul through fresh perspectives.

People-focused Project Manager blending recruitment-driven leadership with operational expertise to guide teams through the full project lifecycle, delivering results on time.

High-end inbound tourism specialist with a decade of experience across Europe, combining deep industry expertise and attention to detail to deliver warm, premium hospitality.

Product and Project Manager with four years of experience in Beijing, Chengdu, and Chongqing, specializing in accurate quotations, fast responses, and bilingual communication.

Beijing tourism specialist with deep local expertise, crafting tailored travel plans that highlight unique spots and optimal routes with professional, meticulous support.

Inbound travel professional with 8 years of experience designing customized tours and corporate itineraries, blending cultural immersion with operational excellence for global clients.
Welcome to New Imagination DMC China – Shanghai Office, proudly located at The Press (申报馆)—the historic headquarters of Shen Bao, China's first modern newspaper. This iconic building symbolizes our mission: to "Proudly Present China's New Image" through unforgettable travel experiences. Steps from the Bund and Nanjing East Road, our prime location offers easy access to luxury hotels and cultural landmarks. Our multilingual team (Mandarin, English, Russian) ensures seamless service for international clients. As your trusted DMC partner, we invite you to discover China with creativity, passion, and deep local insight.

My name is Bruce. With a background in design and a passion for creating memorable experiences, I specialize in designing customized itineraries for international clients. In my free time, I enjoy traveling, reading, and exploring local cuisine. I am always eager to discover new places and bring fresh ideas to every journey I plan.

MICE and digital transformation expert with seven years of experience planning corporate events and leveraging AI, marketing, and analytics across retail, FMCG, healthcare, manufacturing, and banking.

Results-driven operations and marketing professional with extensive experience in executive support, cross-regional office establishment, and global brand management.

Tourism professional with a University of Surrey degree and over three years of experience improving operational efficiency, fluent in English and Mandarin, passionate about cross-cultural collaboration and sustainability.
Our Shenzhen-based hub serves Hong Kong, Macau, Shenzhen, and Guangzhou. We deliver cost-effective, high-quality programs with a multilingual team fluent in Mandarin, Cantonese, English, Russian, and Spanish. As New Imagination's first office, we embody Shenzhen's pioneering spirit—bridging tradition and innovation to create immersive experiences across the Greater Bay Area.

Travel and Event Manager with 15+ years of experience in Southern China, Hong Kong, and Macau. Lived 8 years in China and traveled to 80+ countries. Delivers responsible, friendly travel experiences.

Seasoned MICE professional with deep expertise across Southern China including Hong Kong, Macau, Guangzhou, and Shenzhen. Delivers tailored, seamless events from luxury retreats to large-scale corporate programs.

Dedicated travel planner crafting immersive journeys across China—Zhangjiajie, Guilin, Huangshan, Yunnan—blending breathtaking landscapes with authentic cultural experiences beyond typical tourist trails.






new imagination

